| Introducing the latest Discovery Life campaign
The new campaign for Discovery Life launched on 24 May 2015. The new TV commercial for Discovery Life is a breath of fresh air in the traditionally conservative life insurance market.
The story
It opens on a colony of penguins who look down at heart, miserable, inactive and disconnected from each other. Our hero penguin makes a bold entrance and immediately starts to encourage and reward healthy behaviour amongst the members of the colony. After some initial resistance, the other penguins suddenly get it and start exercising and eating healthier. The whole colony becomes much fitter, healthier and happier. The commercial ends on a family portrait of the hero penguin amongst his children and grandchildren indicating that he has lived a long, healthy and happy life.
The message
"Discovery Life encourages and rewards healthy behaviour. Because more health means more years and more life.”
Watch the ad here.
Create some awareness with these email footers
The brand TV commercial is supported by stronger selling messages such as "Discovery Life clients get up to 60% of their premiums back for healthy behaviour”, which helps drive the rewards component of the campaign. The two email footers provided align to this messaging, use them to get maximum awareness.
Tell your clients about Discovery Life
We have created a campaign focused on enjoying more health, more years and more life, with Discovery Life.
Enjoy more health, more years, more life.
All you need to do is add your clients name and your details to the included email and send it to your relevant clients.
Make sure your clients invest in their long-term health and wellness today because the healthier they are, the more years they'll ultimately have and the more rewards they’ll enjoy.
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